About us

We're the cornerstone of quality and integrity in the jute yarn industry. Situated in Turkey amidst a landscape steeped in carpet-making tradition, we're dedicated to sourcing the finest jute yarn from Bangladesh, where we oversee every stage of cultivation and processing. Our vertically integrated approach ensures the highest standards of sustainability and excellence, providing carpet manufacturers with unmatched quality and reliability. Committed to ethical practices and driven by innovation, we're not just suppliers—we're partners in elevating craftsmanship and fostering a sustainable future. Join us at SER DAAR, where every strand of jute yarn we produce tells a story of dedication, quality, and collaboration.